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Web Image Optimization: Technical Guide

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Images often account for 50-70% of web page weight. Optimizing them is crucial for performance, user experience, and SEO. This comprehensive guide covers all aspects of web image optimization.

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Use WebP as primary format with JPEG/PNG fallbacks for older browsers. Progressive JPEG is a good universal alternative.
Compress to the point where quality degradation becomes noticeable. Test with actual users and devices when possible.
Not for above-the-fold images that should load immediately. Use lazy loading for images that appear below the initial viewport.